//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of the beneficiary in...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
27
Language
All
Undetermined
27
Author
All
Winer, Russell S.
27
Fader, Peter S.
5
Atkinson, Geoff
2
Kumar, V.
2
Lehmann, Donald R.
2
Reibstein, David J.
2
Assael, Henry
1
Bauer, Johannes C.
1
Chen, Xiaohong
1
Erdem, Tülin
1
Ferraro, Rosellina
1
Hu, Mantian (Mandy)
1
Ilfeld, Johanna S.
1
Inman, J.Jeffrey
1
Kalyanaram, Gurumurthy
1
Lemon, Katherine N.
1
McAlister, Leigh
1
Mcalister, Leigh
1
Morwitz, Vicki G.
1
Naik, Prasad A.
1
Petersen, J. Andrew
1
Petersen, J.Andrew
1
Raman, Kalyan
1
Schmitt, Philipp
1
Srinivasan, T.C.
1
Stiving, Mark
1
Villas-Boas, J.Miguel
1
White, Tiffanye Barnett
1
Yang, Sha
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
California management review : CMR
1
Journal of advertising research
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of econometrics
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
96
RePEc
28
USB Cologne (EcoSocSci)
13
Other ZBW resources
1
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Naik, Prasad A.
;
Raman, Kalyan
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10006878236
Saved in:
2
Customer Relationship Management - A Framework for Customer Relationship Management
Winer, Russell S.
- In:
California management review : CMR
43
(
2001
)
4
,
pp. 89-105
Persistent link: https://www.econbiz.de/10006619189
Saved in:
3
A New Reviewing System for Journal of Marketing Research
Winer, Russell S.
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 135-136
Persistent link: https://www.econbiz.de/10006640232
Saved in:
4
THE WEB - Generating Website Traffic - What are the factors that drive traffic and brand equity in the Internet space? A cross-sectional study of about 90 Internet sites addresses the issue of how consumers choose which websites to visit and which sites they prefer, as well as the cognitive, affective, and cognitive mechanisms that constitute this process.
Ilfeld, Johanna S.
;
Winer, Russell S.
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 49-61
Persistent link: https://www.econbiz.de/10006508014
Saved in:
5
Empirical Generalizations from Reference Price Research
Kalyanaram, Gurumurthy
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G161
Persistent link: https://www.econbiz.de/10006936045
Saved in:
6
Econometric modeling of competition: A multi-category choice-based mapping approach
Erdem, Tülin
;
Winer, Russell S.
- In:
Journal of econometrics
89
(
1999
)
1
,
pp. 159-176
Persistent link: https://www.econbiz.de/10006786608
Saved in:
7
MARKETING IN THE 21ST CENTURY - Experimentation in the 21 st Century: The Importance of External Validity
Winer, Russell S.
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
3
,
pp. 349-358
Persistent link: https://www.econbiz.de/10006152820
Saved in:
8
Comment on Leeflang and Wittink
Winer, Russell S.
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 141-146
Persistent link: https://www.econbiz.de/10006184647
Saved in:
9
Endogeneity in Brand Choice Models
Villas-Boas, J.Miguel
;
Winer, Russell S.
- In:
Management science : journal of the Institute for …
45
(
1999
)
10
,
pp. 1324-1338
Persistent link: https://www.econbiz.de/10006096419
Saved in:
10
From the Editor
Winer, Russell S.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. III
Persistent link: https://www.econbiz.de/10006671493
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->