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Signaling quality with new product preannouncements: Vaporware and the role of reference quality
Jung, Heonsoo - In: Journal of business research : JBR 64 (2011) 11, pp. 1251-1259
Persistent link: https://www.econbiz.de/10009332990
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Cross-national market segmentation in the fashion industry: A study of European, Korean, and US consumers
Ko, Eunju; Kim, Eunyoung; Taylor, Charles R.; Kim, … - In: International marketing review 24 (2007) 5, pp. 629
Persistent link: https://www.econbiz.de/10007797759
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Brand equity in hospital marketing
Kim, Kyung Hoon; Kim, Kang Sik; Kim, Dong Yul; Kim, Jong Ho - In: Journal of business research : JBR 61 (2008) 1, pp. 75
Persistent link: https://www.econbiz.de/10007896306
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A model of adoption of digital multimedia broadcasting (DMB) service: Comparisons in Korea, Japan, and Germany
Kim, Kyung Hoon; Ko, Eunju; Takahashi, Ikuo; … - In: Psychology & marketing 25 (2008) 8, pp. 806-820
Persistent link: https://www.econbiz.de/10008079313
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Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon; Ko, Eunju; Xu, Bing; Han, Yoosun - In: Journal of business research : JBR 65 (2012) 10, pp. 1495-1500
Persistent link: https://www.econbiz.de/10010002846
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 64 (2011) 11, pp. 1207-1212
Persistent link: https://www.econbiz.de/10009332998
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Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry
Taylor, Charles R.; Kim, Kyung Hoon; Ko, Eunju; Park, … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-833
Persistent link: https://www.econbiz.de/10008897138
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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 65 (2012) 11, pp. 1612-1618
Persistent link: https://www.econbiz.de/10010032153
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Does having a market orientation lead to higher levels of relationship commitment and business performance? Evidence from the Korean robotics industry
Taylor, Charles R.; Kim, Kyung Hoon; Ko, Eunju; Park, … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832
Persistent link: https://www.econbiz.de/10008135881
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National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
Garrett, Tony C.; Buisson, David H.; Yap, Chee Meng - In: Industrial marketing management : the international … 35 (2006) 3, pp. 293-307
Persistent link: https://www.econbiz.de/10006228387