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The validity of attribute-importance measurement: A review
Van Ittersum, Koert; Pennings, Joost M.E.; Wansink, Brian; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10007859699
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Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists
Ingenbleek, Paul T.M.; Tessema, Workneh Kassa; van … - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 83-97
Persistent link: https://www.econbiz.de/10010071895
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To think or not to think: The effect of cognitive deliberation on the influence of injunctive versus descriptive social norms
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R.H.; … - In: Psychology & marketing 28 (2011) 7, pp. 709-730
Persistent link: https://www.econbiz.de/10009134501