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Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels
Bialkova, Svetlana; Grunert, Klaus G.; van Trijp, Hans - In: Food policy : economics planning and politics of food … 41 (2013), pp. 65-74
Persistent link: https://www.econbiz.de/10010153120
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A-priori and post-hoc segmentation in the design of healthy eating campaigns
Kazbare, Laura; van Trijp, Hans; Eskildsen, Jacob Kjr - In: Journal of marketing communications 16 (2010) 1, pp. 21-46
Persistent link: https://www.econbiz.de/10008373336
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Why did we make that cheese? An empirically based framework for understanding what drives innovation activity
Harmsen, Hanne; Grunert, Klaus G.; Declerck, Francis - In: R & D management 30 (2000) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10006624666
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A procedure for eliminating additive bias from cross-cultural survey data
Scholderer, Joachim; Grunert, Klaus G.; Brunsø, Karen - In: Journal of business research : JBR 58 (2005) 1, pp. 72-78
Persistent link: https://www.econbiz.de/10006714003
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Closing the gap between values and behavior-a means-end theory of lifestyle
Brunsø, Karen; Scholderer, Joachim; Grunert, Klaus G. - In: Journal of business research : JBR 57 (2004) 6, pp. 665-670
Persistent link: https://www.econbiz.de/10006718606
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Success factors, competitive advantage and competence development
Grunert, Klaus G.; Hildebrandt, Lutz - In: Journal of business research : JBR 57 (2004) 5, pp. 459-461
Persistent link: https://www.econbiz.de/10006718789
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Cross-Cultural Similarities and Differences in Shopping for Food
Brunsø, Karen; Grunert, Klaus G. - In: Journal of business research : JBR 42 (1998) 2, pp. 145-150
Persistent link: https://www.econbiz.de/10006733504
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Abhandlungen - Konsumentscheidungen bei Vertrauenseigenschaften: Eine Untersuchung am Beispiel des Kaufes von ökologischen Lebensmitteln in Deutschland und Dänemark.
Bech-Larsen, Tino; Grunert, Klaus G. - In: Marketing : ZFP ; journal of research and management 23 (2001) 3, pp. 188-198
Persistent link: https://www.econbiz.de/10006830727
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Articles - Consumer Attitudes and Decision-Making With Regard to Genetically Engineered Food Products
Bredahl, Lone; Grunert, Klaus G.; Frewer, Lynn J. - In: Journal of consumer policy : consumer issues in law, … 21 (1998) 3, pp. 251-278
Persistent link: https://www.econbiz.de/10006786667
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Company Competencies as a Network: The Role of Product Development
Harmsen, Hanne; Grunert, Klaus G.; Bove, Karsten - In: The journal of product innovation management : an … 17 (2000) 3, pp. 194-207
Persistent link: https://www.econbiz.de/10006287589