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Benoit-Moreau, Florence
2
Bonnemaizon, Audrey
2
Cadenat, Sandrine
2
Larceneux, Fabrice
2
Renaudin, Valérie
2
Amine, Abdelmajid
1
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European management journal : publ. twice a year for the Scottish Business School
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International journal of retail & distribution management
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OLC EcoSci
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ECONIS (ZBW)
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La participation ordinaire. Mieux comprendre le vécu du consommateur pour faciliter son adhésion
Benoit-Moreau, Florence
;
Bonnemaizon, Audrey
;
Cadenat, …
- In:
Revue française de gestion : hommes et techniques
(
2013
)
234
,
pp. 151-166
Persistent link: https://www.econbiz.de/10010158146
Saved in:
2
Efficient retailer assortment: a consumer choice evaluation perspective
Amine, Abdelmajid
;
Cadenat, Sandrine
- In:
International journal of retail & distribution management
31
(
2003
)
10
,
pp. 486-497
Persistent link: https://www.econbiz.de/10006433049
Saved in:
3
Relationship Marketing in 2015:
Bonnemaizon, Audrey
;
Cova, Bernard
;
Louyot, Marie-Claude
- In:
European management journal : publ. twice a year for …
25
(
2007
)
1
,
pp. 50-59
Persistent link: https://www.econbiz.de/10007599037
Saved in:
4
Estimation of product category sales responsiveness to allocated shelf space
Desmet, Pierre
;
Renaudin, Valérie
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
5
,
pp. 443-458
Persistent link: https://www.econbiz.de/10006197295
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5
Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice
;
Benoit-Moreau, Florence
;
Renaudin, …
- In:
Journal of consumer policy : consumer issues in law, …
35
(
2012
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10009834842
Saved in:
6
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Parguel, Béatrice
;
Benoît-Moreau, Florence
; …
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10009187847
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