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Donthu, Naveen
65
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7
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Journal of business research : JBR
11
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8
Journal of retailing
5
The journal of business & industrial marketing
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of international consumer marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Dossier : Les marques : enjeux et stratégies - Alliances de marques : quel profit pour les marques partenaires ?
Cegarra, Jean-Jack
;
Michel, Géraldine
- In:
Revue française de gestion : hommes et techniques
(
2003
)
145
,
pp. 163-174
Persistent link: https://www.econbiz.de/10007963959
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2
La stratégie d'extension de marque : son impact sur la perception de la marque
Michel, Géraldine
- In:
Revue française du marketing
(
2000
)
176
,
pp. 45-62
Persistent link: https://www.econbiz.de/10007921711
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3
Recherches et expériences - Les effets d'une opération de co-marquage sur l'image des marques.
Michel, Géraldine
;
Cegarra, Jean-Jack
- In:
Revue française du marketing
(
2006
)
207
,
pp. 61-72
Persistent link: https://www.econbiz.de/10007947324
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4
Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine
;
Rieunier, Sophie
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 701-708
Persistent link: https://www.econbiz.de/10009836209
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5
Multi-Unit Retail Site Selection Processes: Incorporating Opening Delays and Unidentified Competition
Kaufmann, Patrick J.
;
Donthu, Naveen
;
Brooks, Charles M.
- In:
Journal of retailing
76
(
2000
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10006624573
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6
Retail Productivity Assessment Using Data Envelopment Analysis
Donthu, Naveen
;
Yoo, Boonghee
- In:
Journal of retailing
74
(
1998
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10006628938
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7
Assessing advertising media spending inefficiencies in generating sales
Luo, Xueming
;
Donthu, Naveen
- In:
Journal of business research : JBR
58
(
2005
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10006714008
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8
Benchmarking marketing productivity using data envelopment analysis
Donthu, Naveen
;
Hershberger, Edmund K.
;
Osmonbekov, Talai
- In:
Journal of business research : JBR
58
(
2005
)
11
,
pp. 1474-1482
Persistent link: https://www.econbiz.de/10006714955
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9
The influence of purchase situation on buying center structure and involvement: a select meta-analysis of organizational buying behavior research
Lewin, Jeffrey E.
;
Donthu, Naveen
- In:
Journal of business research : JBR
58
(
2005
)
10
,
pp. 1381-1390
Persistent link: https://www.econbiz.de/10006715250
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10
Impact of Strength of Ethnic Identification on Hispanic Shopping Behavior
Donthu, Naveen
;
Cherian, Joseph
- In:
Journal of retailing
70
(
1994
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10006636128
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