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Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety
Tarasi, Crina O.; Wilson, J. Holton; Puri, Cheenu; … - In: Journal of marketing education : JME 35 (2013) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10010095485
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The Influence of Staffing and Scheduling Factors on the Recruiting Effectiveness of the Marketing Principles Course
Divine, Richard L.; Wilson, J.Holton - In: Journal of marketing education : JME (1998), pp. 219-225
Persistent link: https://www.econbiz.de/10007347994
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Antecedents of Student Attitudes toward Computers
Divine, Richard L.; Holton Wilson, J.; Daubek, Hugh G. - In: Journal of marketing education : JME (1997), pp. 54-65
Persistent link: https://www.econbiz.de/10007366997
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Best practices in identifying customer-driven improvement opportunities
Garver, Michael S. - In: Industrial marketing management : the international … 32 (2003) 6, pp. 455-466
Persistent link: https://www.econbiz.de/10006254225
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Seven keys to improving customer satisfaction programs
Garver, Michael S.; Gagnon, Gary B. - In: Business horizons 45 (2002) 5, pp. 35-42
Persistent link: https://www.econbiz.de/10006173846
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Seven Keys to Better Forecasting - Excellence in sales forecasting can boost a firm's financial health and satisfy customers and employees alike
Moon, Mark A.; Mentzer, John T.; Smith, Carlo D.; … - In: Business horizons 41 (1998) 5, pp. 44-52
Persistent link: https://www.econbiz.de/10006198132
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Measuring the importance of attributes in logistics research
Garver, Michael S.; Williams, Zachary; LeMay, Stephen A. - In: The international journal of logistics management 21 (2010) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10008426215
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Carrier Selection: Understanding the Needs of Less-than-Truckload Shippers
Williams, Zachary; Garver, Michael S.; Taylor, G. Stephen. - In: Transportation journal 52 (2013) 2, pp. 151-182
Persistent link: https://www.econbiz.de/10010108587
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Using Data Mining for Customer Satisfaction Research - Researchers don't yet appreciate the potential of this popular technique.
Garver, Michael S. - In: Marketing research : a magazine of management and … 14 (2002) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007110105