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Identifying the drivers of social entrepreneurial impact : theoretical development and an exploratory empirical test of SCALERS
Bloom, Paul N.; Smith, Brett R. - In: Journal of social entrepreneurship 1 (2010) 1, pp. 126-145
Persistent link: https://www.econbiz.de/10010082126
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Distributed leadership in teams: The network of leadership perceptions and team performance
Mehra, Ajay; Smith, Brett R.; Dixon, Andrea L.; … - In: The leadership quarterly : LQ ; an international … 17 (2006) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10007801149
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The road less intended : integrating entrepreneurial cognition and risk in entrepreneurship education
Barbosa, Saulo D.; Kickul, Jill; Smith, Brett R. - In: Journal of enterprising culture 16 (2008) 4, pp. 411-439
Persistent link: https://www.econbiz.de/10009885109
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Social entrepreneurship : a grounded learning approach to social value creation
Smith, Brett R.; Barr, Terri Feldman; Barbosa, Saulo D.; … - In: Journal of enterprising culture 16 (2008) 4, pp. 339-362
Persistent link: https://www.econbiz.de/10009885112
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Retailer power and supplier welfare - The case of wal-mart
Bloom, Paul N.; Perry, Vanessa G. - In: Journal of retailing 77 (2001) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10006619370
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How Social-Cause Marketing Affects Consumer Perceptions - A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is likely to offer the best return on investment for their brand.
Bloom, Paul N.; Hoeffler, Steve; Keller, Kevin Lane; … - In: MIT sloan management review 47 (2006) 2, pp. 49-55
Persistent link: https://www.econbiz.de/10006228676
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Choosing the Right Green Marketing Strategy - Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exist.
Ginsberg, Jill Meredith; Bloom, Paul N. - In: MIT sloan management review 46 (2004) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10006241955
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Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
Bloom, Paul N.; Gundlach, Gregory T.; Cannon, Joseph P. - In: Journal of marketing 64 (2000) 2, pp. 92-108
Persistent link: https://www.econbiz.de/10005959602
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Avoiding Misuse of New Information Technologies: Legal and Societal Considerations
Bloom, Paul N.; Milne, George R.; Adler, Robert - In: Journal of marketing 58 (1994) 1, pp. 98-110
Persistent link: https://www.econbiz.de/10006002322
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Overcoming Consumption Constraints Through Social Entrepreneurship
Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 128
Persistent link: https://www.econbiz.de/10008241032