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Expanding the Role of Marketing: From Customer Equity to Market Capitalization
Kumar, V.; Shah, Denish - In: Journal of marketing 73 (2009) 6, pp. 119-136
Persistent link: https://www.econbiz.de/10008328595
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Look Before You Leap - Does cross-sell always lead to higher profits?
Shah, Denish; Kumar, V. - In: Marketing research : a magazine of management and … 20 (2008) 3, pp. 26-35
Persistent link: https://www.econbiz.de/10008111312
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Pushing and Pulling on the Internet - Online ad strategy requires a whole new approach to research.
Kumar, V.; Shah, Denish - In: Marketing research : a magazine of management and … 16 (2004) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10007102031
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Managing retailer profitability—one customer at a time!
Kumar, V.; Shah, Denish; Venkatesan, Rajkumar - In: Journal of retailing 82 (2006) 4, pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.; Shah, Denish - In: MSI reports : working paper series (2008) 3, pp. 43-72
Persistent link: https://www.econbiz.de/10009893516
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Practice Prize Paper-Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
Kumar, V.; Shah, Denish - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 595-604
Persistent link: https://www.econbiz.de/10009252668
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Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
Shah, Denish; Kumar, V; Qu, Yingge; Chen, Sylia - In: Journal of marketing 76 (2012) 3, pp. 78-96
Persistent link: https://www.econbiz.de/10009972107
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TRENDS - MEHR GEWINN BEIM CROSS-SELLING
Shah, Denish; Kumar, V - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 3, pp. 6-11
Persistent link: https://www.econbiz.de/10010083621
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CAN MARKETING LIFT STOCK PRICES?
Kumar, V; Shah, Denish - In: MIT sloan management review 52 (2011) 4, pp. 24-29
Persistent link: https://www.econbiz.de/10009180064
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Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda
Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10008889585