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Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D - In: Journal of consumer research : JCR ; an … 38 (2011) 2, pp. 343-358
Persistent link: https://www.econbiz.de/10009257563
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The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2010) 6, pp. 930-950
Persistent link: https://www.econbiz.de/10008396537
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In-depth analysis on R&D investment and strategy on PV in South Korea
Park, Noeon; Lee, Ki Jong; Lee, Kyong Jae; Lee, Yun Jie; … - In: Energy policy 54 (2013), pp. 391-396
Persistent link: https://www.econbiz.de/10010071833
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Can McDonald's Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand
Lee, Kyoungmi; Shavitt, Sharon - In: Journal of marketing research : JMR 46 (2009) 2, pp. 222-233
Persistent link: https://www.econbiz.de/10008226428
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A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands
Kim, Gwang-Suk; Lee, Grace Y.; Park, Kiwan - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 589-612
Persistent link: https://www.econbiz.de/10008705509
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Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
Priester, Joseph R.; Petty, Richard E.; Park, Kiwan - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 11-21
Persistent link: https://www.econbiz.de/10007743772
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Astroturfing Global Warming: It Isn’t Always Greener on the Other Side of the Fence
Cho, Charles H.; Martens, Martin L.; Kim, Hakkyun; … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 571-588
Persistent link: https://www.econbiz.de/10009802434
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Corporate sponsorships may hurt nonprofits: Understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10010134497
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It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion
Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2009) 6, pp. 877-889
Persistent link: https://www.econbiz.de/10008233226