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Varnali, Kaan
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International journal of e-business research : an official publication of the Information Resources Management Association
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Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
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Yilmaz, Cengiz
;
Toker, Aysegul
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Electronic commerce research and applications
11
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2012
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pp. 570-581
Persistent link: https://www.econbiz.de/10010117826
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Value-Based Analysis of Mobile Tagging
Aygoren, Oguzhan
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Varnali, Kaan
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International journal of e-business research : an …
7
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2011
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1
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pp. 93-105
Persistent link: https://www.econbiz.de/10008847510
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The Impact of the Internet on Marketing Strategy: Revisiting Early Predictions
Varnali, Kaan
- In:
International journal of e-business research : an …
6
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2010
)
4
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pp. 38-52
Persistent link: https://www.econbiz.de/10008848170
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