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Krishna, Aradhna
44
Raghubir, Priya
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4
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3
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
8
Journal of retailing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
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OLC EcoSci
ECONIS (ZBW)
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How to measure brand image : reasoned review
Cian, Luca
- In:
The marketing review
11
(
2011
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009853198
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2
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009853880
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3
The Role of Market Expansion on Equilibrium Bundling Strategies
Kopalle, P.K.
;
Krishna, A.
;
Assunçao, J.L.
- In:
Managerial and decision economics : MDE ; the …
20
(
1999
)
7
,
pp. 365-378
Persistent link: https://www.econbiz.de/10006840174
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4
Multigrade bitumen verses conventional bitumen
Jain, M.C.
;
Negi, R.S.
;
Krishna, A.
;
Tyagi, B.R.
- In:
Journal of scientific and industrial research : JSIR
67
(
2008
)
4
,
pp. 307-313
Persistent link: https://www.econbiz.de/10008057391
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5
Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments...
Krider, Robert E.
;
Raghubir, Priya
;
Krishna, Aradhna
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10006898243
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6
Special Section - Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates...
Krider, Robert E.
;
Raghubir, Priya
;
Krishna, Aradhna
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10006898289
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7
A meta-analysis of the impact of price presentation on perceived savings
Krishna, Aradhna
;
Briesch, Richard
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
78
(
2002
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10006616168
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8
The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions
Moreau, Page
;
Krishna, Aradhna
;
Harlam, Bari
- In:
Journal of retailing
77
(
2001
)
4
,
pp. 547-570
Persistent link: https://www.econbiz.de/10006618395
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9
The Effect of Deal Knowledge on Consumer Purchase Behavior
Krishna, Aradhna
- In:
Journal of marketing research : JMR
31
(
1994
)
1
,
pp. 76-91
Persistent link: https://www.econbiz.de/10006687067
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10
The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice
Brown, Christina L.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
3
,
pp. 529-539
Persistent link: https://www.econbiz.de/10006645067
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