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Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: The journal of consumer marketing 29 (2012) 3, pp. 176-190
Persistent link: https://www.econbiz.de/10009963681
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: The journal of consumer marketing 27 (2010) 3, pp. 197-211
Persistent link: https://www.econbiz.de/10008408559
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What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
Laroche, Michel; Vinhal Nepomuceno, Marcelo; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-417
Persistent link: https://www.econbiz.de/10009187041
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Human values and attitudes toward bank services in Brazil
Nepomuceno, Marcelo Vinhal; Porto, Juliana Barreiros - In: The international journal of bank marketing : IJBM 28 (2010) 3, pp. 168-193
Persistent link: https://www.econbiz.de/10008404437
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A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada
Laroche, M.; Toffoli, R.; Zhang, Q.; Pons, F. - In: International journal of advertising : the quarterly … 20 (2001) 3, pp. 297-318
Persistent link: https://www.econbiz.de/10008119551
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Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences
Laroche, Michel; Yang, Zhiyong; Mcdougall, Gordon H.G.; … - In: Journal of retailing 81 (2005) 4, pp. 251-268
Persistent link: https://www.econbiz.de/10006605734
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Modeling the selection of fast-food franchises among Japanese consumers
Laroche, Michel; Takahashi, Ikuo; Kalamas, Maria; Teng, Lefa - In: Journal of business research : JBR 58 (2005) 8, pp. 1121-1131
Persistent link: https://www.econbiz.de/10006713872
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Effects of coupons on brand categorization and choice of fast foods in China
Laroche, Michel; Kalamas, Maria; Huang, Qinchao - In: Journal of business research : JBR 58 (2005) 5, pp. 674-686
Persistent link: https://www.econbiz.de/10006713916
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Cross-cultural invariance of measures of satisfaction and service quality
Ueltschy, Linda C.; Laroche, Michel; Tamilia, Robert D.; … - In: Journal of business research : JBR 57 (2004) 8, pp. 901-912
Persistent link: https://www.econbiz.de/10006718413
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Introduction to the special section - Influence of culture on services
Laroche, Michel - In: Journal of business research : JBR 57 (2004) 8, pp. 881-882
Persistent link: https://www.econbiz.de/10006718416