Similar Search Results

Análisis del valor de marca de las entidades financieras : el efecto halo y el modelo de elección discreta

García de los Salmones Sánchez, M. M.; Pérez Ruiz, A.; … - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 2, pp. 25-42

This work aims to quantify brand equity and positioning of financial services institutions, banks and saving banks, both in consumers' and industrial' markets. Likewise, there is an attempt to identify the most relevant image dimensions when choosing an institution as the one with the highest...

Persistent link: https://www.econbiz.de/10009958290

La imagen de responsabilidad social corporativa en un contexto de crisis económica : el caso del sector financiero en España

Pérez-Ruiz, Andrea; Rodríguez-del Bosque, Ignacio - In: Universia business review : revista trimestral de … 33 (2012), pp. 14-29

Persistent link: https://www.econbiz.de/10010008327

The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry

Pérez, Andrea; Martínez, Patricia; Rodríguez del … - In: Service business 7 (2013) 3, pp. 459-481

Persistent link: https://www.econbiz.de/10010159911

Customer Personal Features as Determinants of the Formation Process of Corporate Social Responsibility Perceptions

Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: Psychology & marketing 30 (2013) 10, pp. 903-917

Persistent link: https://www.econbiz.de/10010175431

The Role of CSR in the Corporate Identity of Banking Service Providers

Pérez, Andrea; Rodríguez del Bosque, Ignacio - In: Journal of business ethics : JOBE 108 (2012) 2, pp. 145-167

Persistent link: https://www.econbiz.de/10009978053

The effect of corporate associations on consumer behaviour

Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1, pp. 218-238

Persistent link: https://www.econbiz.de/10010071303