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The attractiveness and connectedness of ruthless brands: the role of trust
Power, John; Whelan, Susan; Davies, Gary - In: European journal of marketing : EJM 42 (2008) 5, pp. 586-602
Persistent link: https://www.econbiz.de/10008057918
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Profiling consumers of own brands and national brands using human personality
Whelan, Susan; Davies, Gary - In: Journal of retailing and consumer services 13 (2006) 6, pp. 393-402
Persistent link: https://www.econbiz.de/10007286863
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1172
Persistent link: https://www.econbiz.de/10008640043
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Like being a drop in a freshly-poured Guinness pint : consumer motivations to participate in the "Guinness Storehouse"
Wohlfeil, Markus; Whelan, Susan - In: The marketing review 7 (2007) 3, pp. 283-300
Persistent link: https://www.econbiz.de/10009853107
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Consumer Motivations to Participate in Event-Marketing Strategies
Wohlfeil, Markus; Whelan, Susan - In: Journal of marketing management : MM 22 (2006) 5-6, pp. 643
Persistent link: https://www.econbiz.de/10007294937
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“Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress
Wohlfeil, Markus; Whelan, Susan - In: Journal of business research : JBR 65 (2012) 4, pp. 511-520
Persistent link: https://www.econbiz.de/10009834160
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Avoiding Television Advertising: Some Explanations from Time Allocation Theory
Rojas-MÉNdez, JosÉ I.; Davies, Gary - In: Journal of advertising research 45 (2005) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10006499604
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Assessing customer orientation in the context of buyer-supplier relationships using judgmental modelling
Da Silva, Rui Vinhas; Davies, Gary; Naudé, Pete - In: Industrial marketing management : the international … 31 (2002) 3, pp. 241-252
Persistent link: https://www.econbiz.de/10006268421
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Retail brands and the theft of identity
Davies, Gary - In: International journal of retail & distribution management 26 (1998) 4-5, pp. 140-146
Persistent link: https://www.econbiz.de/10006467955
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Bringing stores to shoppers - Not shoppers to stores
Davies, Gary - In: International journal of retail & distribution management 23 (1995) 1, pp. 18-23
Persistent link: https://www.econbiz.de/10006487089