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Speece, Mark
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Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development
Shultz, Clifford J.
;
Rahtz, Don R.
;
Speece, Mark
- In:
Journal of macromarketing : examining the interactions …
24
(
2004
)
2
,
pp. 168-172
Persistent link: https://www.econbiz.de/10006879360
Saved in:
2
Book Review
Speece, Mark
- In:
Journal of macromarketing : examining the interactions …
23
(
2003
)
2
,
pp. 115
Persistent link: https://www.econbiz.de/10006884943
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3
An empirical study of the relationship between absorptive capacity and technology transfer effectiveness
Whangthomkum, Naruemon
;
Igel, Barbara
;
Speece, Mark
- In:
International journal of technology transfer and …
5
(
2006
)
1-2
,
pp. 31-55
Persistent link: https://www.econbiz.de/10006011016
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4
ESOMAR AWARDS - Value orientation among Asian middle class consumers - Consumer markets in Asia have often been regarded as constituting two broad segments: Quality oriented buyers who usually buy foreign brands imported from the West or Japan, and price oriented consumers who buy local brands or cheap imports from low wage countries such as China. Modern Asia, however, is characterised by a ...
Speece, Mark
- In:
Marketing and research today : the journal of the …
26
(
1998
)
4
,
pp. 156-165
Persistent link: https://www.econbiz.de/10006391207
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5
Strategies of Japanese Supermarkets in Hong Kong
Kawahara, Yukiko
;
Speece, Mark
- In:
International journal of retail & distribution management
22
(
1994
)
8
,
pp. 3-12
Persistent link: https://www.econbiz.de/10006491508
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6
Satisfaction with interpersonal and internet interactions in Thai corporate banking: an exploratory study
Chiarakul, Tanyamai
;
Speece, Mark
;
Igel, Barbara
- In:
International journal of internet and enterprise …
5
(
2007
)
2
,
pp. 91-115
Persistent link: https://www.econbiz.de/10008243840
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7
The importance of packaging attributes: a conjoint analysis approach
Silayoi, Pinya
;
Speece, Mark
- In:
European journal of marketing : EJM
41
(
2007
)
11
,
pp. 1495-1517
Persistent link: https://www.econbiz.de/10007870581
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8
Modeling electronic service acceptance of an e-securities trading system
Rotchanakitumnuai, Siriluck
;
Speece, Mark
- In:
Industrial management & data systems
109
(
2009
)
8
,
pp. 1069-1084
Persistent link: https://www.econbiz.de/10008367362
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9
Culture, intercultural communication competence, and sales negotiation: a qualitative research approach
Chaisrakeo, Sunanta
;
Speece, Mark
- In:
The journal of business & industrial marketing
19
(
2004
)
4-5
,
pp. 267-282
Persistent link: https://www.econbiz.de/10007026956
Saved in:
10
Culture, intercultural communication competence, and sales negotiation: a qualitative research approach
Chaisrakeo, Sunanta
;
Speece, Mark
- In:
The journal of business & industrial marketing
19
(
2004
)
4
,
pp. 267-282
Persistent link: https://www.econbiz.de/10007027604
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