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Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal
Casais, Beatriz; Proena, Joo F. - In: Health marketing quarterly 29 (2012) 3, pp. 206-223
Persistent link: https://www.econbiz.de/10010012213
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Design of service systems under variability: research issues
Kannan, P. K.; Proença, João F. - In: Information systems and e-business management : ISeB 8 (2010) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10009851081
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The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships
Fernandes, Teresa M.; Proença, João F. - In: Journal of marketing management : MM 24 (2008) 1-2, pp. 153-168
Persistent link: https://www.econbiz.de/10007919317
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Motivation among hospital volunteers : an empirical analysis in Portugal
Ferreira, Marisa R.; Proença, Teresa; Proença, João F. - In: International review on public and non-profit marketing 9 (2012) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10010038943
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Exploring the consumption of charity-linked products
Proença, João F.; Pereira, Inês V. - In: International review on public and nonprofit marketing … 5 (2008) 1, pp. 53-69
Persistent link: https://www.econbiz.de/10009061962
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Organisational influence on volunteer satisfaction and attitudes towards HRM practices : the case of hospital volunteers
Ferreira, Marisa R.; Proença, Teresa; Proença, João F. - In: International review on public and non-profit marketing 9 (2012) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10010004806
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A comparison of users and non-users of banking self-service technology in Portugal
Proença, João F.; Rodrigues, Maria Antónia - In: Managing service quality : MSQ ; an international journal 21 (2011) 2, pp. 192-211
Persistent link: https://www.econbiz.de/10008887196