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The measurement of guanxi: Introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-109
Persistent link: https://www.econbiz.de/10008814587
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10009052250
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10009885181
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Conflict Handling Styles in International Joint Ventures: A Cross-cultural and Cross-national Comparison
Wang, Cheng Lu; Lin, Xiaohua; Chan, Allan K.K.; Shi, Yizheng - In: Management international review : mir ; journal of … 45 (2005) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10006753254
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Viewpoint - A content analysis of connectedness vs. separateness themes used in US and PRC print advertisements
Wang, Cheng Lu; Chan, Allan K.K. - In: International marketing review 18 (2001) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10006273051
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The Separateness-Connectedness Self-Schema: Scale Development and Application to Message Construction
Wang, Cheng Lu; Mowen, John C. - In: Psychology & marketing 14 (1997) 2, pp. 185
Persistent link: https://www.econbiz.de/10006999526
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The Degree of Standardization: A Contingency Framework for Global Marketing Strategy Development
Wang, Cheng Lu - In: Journal of global marketing 10 (1996) 1, pp. 89
Persistent link: https://www.econbiz.de/10007002239
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Firm resources and entry-related advantages: An empirical study in China
Niu, Yongge; Wang, Cheng Lu; Dong, Lily C. - In: Industrial marketing management : the international … 42 (2013) 4, pp. 595-607
Persistent link: https://www.econbiz.de/10010121645
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The moderating role of managerial ties in market orientation and innovation: An Asian perspective
Wang, Cheng Lu; Chung, Henry F.L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437
Persistent link: https://www.econbiz.de/10010181286
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Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 399-410
Persistent link: https://www.econbiz.de/10008370186