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Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Lauga, Dominique Olié; Ofek, Elie - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 903-924
Persistent link: https://www.econbiz.de/10009343964
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Market Research and Innovation Strategy in a Duopoly
Lauga, Dominique Olié; Ofek, Elie - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 373-396
Persistent link: https://www.econbiz.de/10008238835
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"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
Ofek, Elie; Katona, Zsolt; Sarvary, Miklos - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 42-61
Persistent link: https://www.econbiz.de/10008817959
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The Role of Search Engine Optimization in Search Marketing
Berman, Ron; Katona, Zsolt - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 644-651
Persistent link: https://www.econbiz.de/10010158729
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Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
Lajos, Joseph; Katona, Zsolt; Chattopadhyay, Amitava; … - In: Journal of consumer research : JCR ; an … 36 (2009) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10008255662
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Network Effects and Personal Influences: The Diffusion of an Online Social Network
Katona, Zsolt; Pal Zubcsek, Peter; Sarvary, Miklos - In: Journal of marketing research : JMR 48 (2011) 3, pp. 425-444
Persistent link: https://www.econbiz.de/10009966632
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Contextual Advertising
Zhang, Kaifu; Katona, Zsolt - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 980-994
Persistent link: https://www.econbiz.de/10010055632
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Network Formation and the Structure of the Commercial World Wide Web
Katona, Zsolt; Sarvary, Miklos - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 764-778
Persistent link: https://www.econbiz.de/10008124389
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R&D, Marketing, and the Success of Next-Generation Products - How the nature of advantage to industry leadership can have markedly different implications for market structure evolution and leader-follower investments in R&D and advertising.
Ofek, Elie; Sarvary, Miklos - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10006885936
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How Much Does the Market Value an Improvement in a Product Attribute? Providing managers a single measure of market value for an attribute change to guide their product improvement decisions.
Ofek, Elie; Srinivasan, V. - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10006891965