Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
| Year of publication: |
2009
|
|---|---|
| Authors: | Lajos, Joseph ; Katona, Zsolt ; Chattopadhyay, Amitava ; Sarvary, Miklos |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 1, p. 122-136
|