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Response Modeling with Nonrandom Marketing-Mix Variables
Manchanda, Puneet; Rossi, Peter E.; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 41 (2004) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10006645674
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Bayesian analysis of random coefficient logit models using aggregate data
Jiang, Renna; Manchanda, Puneet; Rossi, Peter E. - In: Journal of econometrics 149 (2009) 2, pp. 136-149
Persistent link: https://www.econbiz.de/10008883237
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Bayesian analysis of random coefficient logit models using aggregate data
Jiang, Renna; Manchanda, Puneet; Rossi, Peter E. - In: Journal of econometrics 149 (2009) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10008239810
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The Effect of Banner Advertising on Internet Purchasing
Manchanda, Puneet; Dub, Jean-Pierre; Goh, Khim Yong; … - In: Journal of marketing research : JMR 43 (2006) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10006640826
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Temporal Differences in the Role of Marketing Communication in New Product Categories
Narayanan, Sridhar; Manchanda, Puneet; Chintagunta, … - In: Journal of marketing research : JMR 42 (2005) 3, pp. 278-290
Persistent link: https://www.econbiz.de/10006643243
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A new multivariate count data model to study multi-category physician prescription behavior
Dong, Xiaojing; Chintagunta, Pradeep K.; Manchanda, Puneet - In: Quantitative marketing and economics : QME 9 (2011) 3, pp. 301-338
Persistent link: https://www.econbiz.de/10009263547
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The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service
Nam, Sungjoon; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 690-701
Persistent link: https://www.econbiz.de/10008446075
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Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior
Dong, Xiaojing; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 207-221
Persistent link: https://www.econbiz.de/10008226429
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Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
Dubé, Jean-Pierre; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10006878232
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Measuring Heterogeneous Reservation Prices for Product Bundles - This paper develops a new methodology for measuring the joint distribution of reservation prices for products and bundles.
Jedidi, Kamel; Jagpal, Sharan; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 107-130
Persistent link: https://www.econbiz.de/10006889613