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Mela, Carl F.
29
Bronnenberg, Bart J.
20
Gupta, Sunil
6
Albuquerque, Paulo
4
Jedidi, Kamel
4
Mahajan, Vijay
4
Ataman, M.Berk
3
Bronnenberg, Bart
3
Dhar, Sanjay K.
3
Gundlach, Gregory T.
3
Wilkie, William L.
3
Ansari, Asim
2
Dubé, Jean-Pierre
2
Lehmann, Donald R.
2
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2
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2
Wathieu, Luc
2
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2
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2
Alba, Joseph W.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of marketing research : JMR
15
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Operations research, Management science : OR MS ; the international literature digest
2
Applied economics
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of political economy
1
Journal of the Academy of Marketing Science
1
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OLC EcoSci
ECONIS (ZBW)
153
RePEc
36
BASE
3
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1
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Market Roll-Out and Retailer Adoption for New Brands
Bronnenberg, Bart J.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
4
,
pp. 500-518
Persistent link: https://www.econbiz.de/10006880689
Saved in:
2
Database Paper-The IRI Marketing Data Set
Bronnenberg, Bart J.
;
Kruger, Michael W.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 745-748
Persistent link: https://www.econbiz.de/10008094130
Saved in:
3
The Periodicity of Pricing
Bronnenberg, Bart J.
;
Mela, Carl F.
;
Boulding, William
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 477-493
Persistent link: https://www.econbiz.de/10007270424
Saved in:
4
Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle
Harlam, Bari A.
;
Krishna, Aradhna
;
Lehmann, Donald R.
; …
- In:
Journal of business research : JBR
33
(
1995
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10006742245
Saved in:
5
Advertising versus pay-per-view in electronic media
Prasad, Ashutosh
;
Mahajan, Vijay
;
Bronnenberg, Bart
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10006170794
Saved in:
6
Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires
van Nierop, Erjen
;
Bronnenberg, Bart
;
Paap, Richard
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10008352949
Saved in:
7
Product entry timing in dual distribution channels : the case of the movie industry
Prasad, Ashutosh
;
Bronnenberg, Bart
;
Mahajan, Vijay
- In:
Review of marketing science
2
(
2004
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009932574
Saved in:
8
The Effect of Standardized Information on Firm Survival and Marketing Strategies
Moorman, Christine
;
Du, Rex
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 263-274
Persistent link: https://www.econbiz.de/10006876993
Saved in:
9
E-Customization
Ansari, Asim
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
40
(
2003
)
2
,
pp. 131-145
Persistent link: https://www.econbiz.de/10006650434
Saved in:
10
The Effect of Discount Frequency and Depth on Consumer Price Judgments
Alba, Joseph W.
;
Mela, Carl F.
;
Shimp, Terence A.
; …
- In:
Journal of consumer research : JCR ; an …
26
(
1999
)
2
,
pp. 99-114
Persistent link: https://www.econbiz.de/10006665532
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