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Mental Simulation and Preference Consistency over Time: The Role of Process- Versus Outcome-Focused Thoughts
Zhao, Min; Hoeffler, Steve; Zauberman, Gal - In: Journal of marketing research : JMR 44 (2007) 3, pp. 379-388
Persistent link: https://www.econbiz.de/10007751286
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Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation
Zhao, Min; Hoeffler, Steve; Zauberman, Gal - In: Journal of marketing research : JMR 48 (2011) 5, pp. 827-840
Persistent link: https://www.econbiz.de/10009966648
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The Role of Imagination-Focused Visualization on New Product Evaluation
Zhao, Min; Hoeffler, Steve; Dahl, Darren W. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10008165066
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Measuring Preferences for Really New Produc
Hoeffler, Steve - In: Journal of marketing research : JMR 40 (2003) 4, pp. 406-420
Persistent link: https://www.econbiz.de/10006649035
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How Social-Cause Marketing Affects Consumer Perceptions - A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is likely to offer the best return on investment for their brand.
Bloom, Paul N.; Hoeffler, Steve; Keller, Kevin Lane; … - In: MIT sloan management review 47 (2006) 2, pp. 49-55
Persistent link: https://www.econbiz.de/10006228676
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Visualizing the Self: Exploring the Potential Benefits and Drawbacks for New Product Evaluation
Dahl, Darren W.; Hoeffler, Steve - In: The journal of product innovation management : an … 21 (2004) 4, pp. 259-267
Persistent link: https://www.econbiz.de/10006245468
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Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives
Malkoc, Selin A.; Hedgcock, William; Hoeffler, Steve - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 317-329
Persistent link: https://www.econbiz.de/10010134499
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Preference exploration and learning: the role of intensiveness and extensiveness of experience
Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : the official journal … 23 (2013) 3, pp. 330-340
Persistent link: https://www.econbiz.de/10010134500
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Trusting and Monitoring Business Partners throughout the Relationship Life Cycle
Kusari, Sanjukta; Hoeffler, Steve; Iacobucci, Dawn - In: Journal of business-to-business marketing 20 (2013) 3, pp. 119-138
Persistent link: https://www.econbiz.de/10010161679
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Special Issue on Social Marketing Initiatives - Building Brand Equity Through Corporate Societal Marketing
Hoeffler, Steve; Keller, Kevin Lane - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10007038011