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The 'no-choice' alternative in conjoint choice experiments
Haaijer, Rinus; Kamakura, Wagner; Wedel, Michel - In: International journal of market research : JMRS ; the … 43 (2001) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10006697136
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Response Latencies in the Analysis of Conjoint Choice Experiments
Haaijer, Rinus; Kamakura, Wagner; Wedel, Michel - In: Journal of marketing research : JMR 37 (2000) 3, pp. 376-382
Persistent link: https://www.econbiz.de/10006661866
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Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully
Haaijer, Rinus; Wedel, Michel; Vriens, Marco; Wansbeek, Tom - In: Marketing science : the marketing journal of the … 17 (1998) 3, pp. 236-252
Persistent link: https://www.econbiz.de/10006916292
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 35 (1998) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006670179
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Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction
Kamakura, Wagner A.; Wedel, Michel; de Rosa, Fernando; … - In: International journal of research in marketing : IJRM ; … 20 (2003) 1, pp. 45-66
Persistent link: https://www.econbiz.de/10006170792
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Identifying Innovators for the Cross-Selling of New Products
Kamakura, Wagner A.; Kossar, Bruce S.; Wedel, Michel - In: Management science : journal of the Institute for … 50 (2004) 8, pp. 1120-1133
Persistent link: https://www.econbiz.de/10006079914
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 34 (1997) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006672516
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Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel; Kamakura, Wagner A.; DeSarbo, Wayne S.; … - In: Journal of marketing research : JMR 32 (1995) 4, pp. 457-462
Persistent link: https://www.econbiz.de/10006679927
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Life-Style Segmentation With Tailored Interviewing
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 32 (1995) 3, pp. 308-317
Persistent link: https://www.econbiz.de/10006681250
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An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions From Finite Mixtures of Multinomial Logit Models
Kamakura, Wagner A.; Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 22 (2004) 1, pp. 121-125
Persistent link: https://www.econbiz.de/10008214948