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A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
Vakratsas, Demetrios; Ma, Zhenfeng - In: Journal of advertising research 45 (2005) 2, pp. 241-254
Persistent link: https://www.econbiz.de/10006499586
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Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market
Vakratsas, Demetrios; Ma, Zhenfeng - In: Journal of evolutionary economics : JEE 19 (2009) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10008167224
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Process and Outcome Interdependency in Frontline Service Encounters
Ma, Zhenfeng; Dubé, Laurette - In: Journal of marketing 75 (2011) 3, pp. 83-99
Persistent link: https://www.econbiz.de/10008999334
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The influence of country image structure on consumer evaluations of foreign products
Laroche, Michel; Papadopoulos, Nicolas; Heslop, Louise A.; … - In: International marketing review 22 (2005) 1, pp. 96
Persistent link: https://www.econbiz.de/10006239717
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The powerful select, the powerless reject: Power's influence in decision strategies
Mourali, Mehdi; Nagpal, Anish - In: Journal of business research : JBR 66 (2013) 7, pp. 874-880
Persistent link: https://www.econbiz.de/10010108520
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Compromise and Attraction Effects under Prevention and Promotion Motivations
Mourali, Mehdi; Böckenholt, Ulf; Laroche, Michel - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 234-247
Persistent link: https://www.econbiz.de/10007763386
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Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East
Pons, Frank; Laroche, Michel; Mourali, Mehdi - In: Psychology & marketing 23 (2006) 7, pp. 555-572
Persistent link: https://www.econbiz.de/10007265812
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Individualistic orientation and consumer susceptibility to interpersonal influence
Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: The journal of services marketing 19 (2005) 3, pp. 164-173
Persistent link: https://www.econbiz.de/10007098341
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STARTSCHUSS - Aufklärung ist mehr als Information
Gong, W.; Lu, B.; Yang, Z.; Ye, W.; Du, Y.; Wang, M.; Li, Q. - In: Gesundheit und Gesellschaft : G + G ; das AOK-Forum … (2009), pp. 3-4
Persistent link: https://www.econbiz.de/10008341904
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Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences
Laroche, Michel; Yang, Zhiyong; Mcdougall, Gordon H.G.; … - In: Journal of retailing 81 (2005) 4, pp. 251-268
Persistent link: https://www.econbiz.de/10006605734