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Managing Product Variety and Collocation in a Competitive Environment: An Empirical Investigation of Consumer Electronics Retailing
Ren, Charlotte R.; Hu, Ye; Hu, Yu (Jeffrey); Hausman, Jerry - In: Management science : journal of the Institute for … 57 (2011) 6, pp. 1009-1025
Persistent link: https://www.econbiz.de/10009163514
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Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis
Bradlow, Eric T.; Hu, Ye; Ho, Teck-Hua - In: Journal of marketing research : JMR 41 (2004) 4, pp. 392-396
Persistent link: https://www.econbiz.de/10006645681
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A Learning-Based Model for Imputing Missing Levels in Partial Conjoint Profiles
Bradlow, Eric T.; Hu, Ye; Ho, Teck-Hua - In: Journal of marketing research : JMR 41 (2004) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10006645685
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Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective
Lam, Son K; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-147
Persistent link: https://www.econbiz.de/10008716269
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Country-of-Origin Premiums for Retailers in International Trades: Evidence from eBay's International Markets
Hu, Ye; Wang, Xin - In: Journal of retailing 86 (2010) 2, pp. 200-208
Persistent link: https://www.econbiz.de/10008424887
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An Analysis of Real World TV Advertising Tests: A 15-Year Update
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M. - In: Journal of advertising research 47 (2007) 3, pp. 341-353
Persistent link: https://www.econbiz.de/10007874350
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An Update of Real-World TV Advertising Tests
Hu, Ye; Lodish, Leonard M.; Krieger, Abba M.; Hayati, Babak - In: Journal of advertising research 49 (2009) 2, pp. 201-206
Persistent link: https://www.econbiz.de/10008273038
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Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews
Hu, Ye; Li, Xinxin - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 123-134
Persistent link: https://www.econbiz.de/10009164366
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DIGITAL TRANSFORMATION - Competing in the Age of Omnichannel Retailing - As technology blurs the distinctions between physical and online retailing, retailers and their supply-chain partners will need to rethink their competitive strategies.
Brynjolfsson, Erik; Hu, Yu Jeffrey; Rahman, Mohammad S - In: MIT sloan management review 54 (2013) 4, pp. 23-30
Persistent link: https://www.econbiz.de/10010151310
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ARTICLES - Efficiency Effects on the U.S. Economy from Wireless Taxation
Hausman, Jerry - In: National tax journal 53 (2000) 3, pp. 733-742
Persistent link: https://www.econbiz.de/10006697610