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Cultural Differences in Consumer Impatience
Chen, Haipeng (Allan); Ng, Sharon; Rao, Akshay R. - In: Journal of marketing research : JMR 42 (2005) 3, pp. 291-301
Persistent link: https://www.econbiz.de/10006643242
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Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Ng, Sharon; Houston, Michael J. - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 519-529
Persistent link: https://www.econbiz.de/10007223087
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Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements
Ng, Sharon - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10008352940
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-89
Persistent link: https://www.econbiz.de/10009823938
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Cultural differences in consumer impatience : Report No. 03-122
Chen, Haipeng Allan; Ng, Sharon; Rao, Akshay R. - In: MSI reports : working paper series (2003) 4, pp. 57-73
Persistent link: https://www.econbiz.de/10009893402
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Field Dependency and Brand Cognitive Structures
Ng, Sharon; Houston, Michael J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 279
Persistent link: https://www.econbiz.de/10008226424