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The Mental Accounting of Sunk Time Costs: Why Time is Not Like Money
Soman, D. - In: Journal of behavioral decision making 14 (2001) 3, pp. 169-186
Persistent link: https://www.econbiz.de/10007042700
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Overchoice and Assortment Type: When and Why Variety Backfires
Gourville, John T.; Soman, Dilip - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 382-395
Persistent link: https://www.econbiz.de/10006874871
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility - A credibly high credit limit increases consumer spending, but an incredibly high limit does not.
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 32-53
Persistent link: https://www.econbiz.de/10006895952
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Attribute Evaluability and the Range Effect
Yeung, Catherine W.M.; Soman, Dilip - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 363-369
Persistent link: https://www.econbiz.de/10006641997
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When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance
Soman, Dilip; Cheema, Amar - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10006646322
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Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind
Zhou, Rongrong; Soman, Dilip - In: Journal of consumer research : JCR ; an … 29 (2003) 4, pp. 517-530
Persistent link: https://www.econbiz.de/10006651178
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Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments
Soman, Dilip - In: Journal of consumer research : JCR ; an … 27 (2001) 4, pp. 460-474
Persistent link: https://www.econbiz.de/10006659412
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Transaction Decoupling: How Price Bundling Affects the Decision to Consume
Soman, Dilip; Gourville, John T. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 30-44
Persistent link: https://www.econbiz.de/10006659710
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Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption
Gourville, John T.; Soman, Dilip - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 160-174
Persistent link: https://www.econbiz.de/10006669273
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Modeling the Effects of Advertised Price Claims: Tensile Versus Precise Claims? - When higher discounts are better for higher price image stores-tensile versus precise claims
Dhar, Sanjay K.; González-Vallejo, Claudia; Soman, Dilip - In: Marketing science : the marketing journal of the … 18 (1999) 2, pp. 154-177
Persistent link: https://www.econbiz.de/10006912495