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Advertising versus pay-per-view in electronic media
Prasad, Ashutosh; Mahajan, Vijay; Bronnenberg, Bart - In: International journal of research in marketing : IJRM ; … 20 (2003) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10006170794
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Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires
van Nierop, Erjen; Bronnenberg, Bart; Paap, Richard; … - In: Journal of marketing research : JMR 47 (2010) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10008352949
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Product entry timing in dual distribution channels : the case of the movie industry
Prasad, Ashutosh; Bronnenberg, Bart; Mahajan, Vijay - In: Review of marketing science 2 (2004) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10009932574
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Market Roll-Out and Retailer Adoption for New Brands
Bronnenberg, Bart J.; Mela, Carl F. - In: Marketing science : the marketing journal of the … 23 (2004) 4, pp. 500-518
Persistent link: https://www.econbiz.de/10006880689
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Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables - Using spatial contiguity in multimarket data to estimate the effects of price and promotion.
Bronnenberg, Bart J.; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 20 (2001) 3, pp. 284-299
Persistent link: https://www.econbiz.de/10006899804
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Structural Modeling and Policy Simulation
Bronnenberg, Bart J.; Rossi, Peter E.; Vilcassim, Naufel J. - In: Journal of marketing research : JMR 42 (2005) 1, pp. 22-26
Persistent link: https://www.econbiz.de/10006641612
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The Asymmetric Effect of Discount Retraction on Subsequent Choice
Wathieu, Luc; Muthukrishnan, A.V.; Bronnenberg, Bart J. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 652-657
Persistent link: https://www.econbiz.de/10006645054
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Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
Bronnenberg, Bart J.; Sismeiro, Catarina - In: Journal of marketing research : JMR 39 (2002) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10006655470
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The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
Bronnenberg, Bart J.; Mahajan, Vijay; Vanhonacher, … - In: Journal of marketing research : JMR 37 (2000) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10006663760
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Advertising Frequency Decisions in a Discrete Markov Process Under a Budget Constraint
Bronnenberg, Bart J. - In: Journal of marketing research : JMR 35 (1998) 3, pp. 399-406
Persistent link: https://www.econbiz.de/10006669532