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Estimation of promotional strategies for newer vs older drugs based on physician prescribing data
Gönül, Füsun F.; Carter, Franklin J. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10010005810
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Technological innovations: a framework for communicating diffusion effects
Carter, Franklin J.; Jambulingam, Thani; Gupta, Vipul K.; … - In: Information & management : the internat. journal of … 38 (2001) 5, pp. 277-288
Persistent link: https://www.econbiz.de/10008359492
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An application of a repeat purchase diffusion model to the pharmaceutical industry
Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173
Persistent link: https://www.econbiz.de/10009897719
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Research Notes - Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs - Much learning does not teach understanding -- Heraklites, 500 B.C.
Akçura, M.Tolga; Gönül, Füsun F.; Petrova, Elina - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 156-169
Persistent link: https://www.econbiz.de/10006882469
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Estimating price expectations in the OTC medicine market: An application of dynamic stochastic discrete choice models to scanner panel data
Gönül, Füsun F. - In: Journal of econometrics 89 (1999) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10006786613
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Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior
Gönül, Füsun F.; Carter, Franklin; Petrova, Elina; … - In: Journal of marketing 65 (2001) 3, pp. 79-90
Persistent link: https://www.econbiz.de/10005948226
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Joint estimates of purchase timing and brand switch tendency: Results from a scanner panel data set of frequently purchased products
Gönül, Füsun F.; Popkowski Leszczyc, Peter T.L.; … - In: The Canadian journal of economics (1996) 2, pp. S501
Persistent link: https://www.econbiz.de/10007311570
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Multiple ways of measuring brand loyalty
Popkowski Leszczyc, Peter T.L.; Gönül, Füsun F. - In: The Canadian journal of economics (1996) 2, pp. S494
Persistent link: https://www.econbiz.de/10007311572