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Musa, Rosidah
4
Omar, Nor Asiah
3
Alam, Syed Shah
2
Aziz, Norzalita Abd
1
Aziz, Norzalita Abd.
1
Aziz, Norzalita Abdul
1
Daud, Norzaidi Mohd
1
Hassan, Faridah
1
Kassim, Rezian-na Muhammad
1
Mohd Daud, Norzaidi
1
Mohd Yusof, Jamaliah
1
Muhamad Azrin Nazri
1
Nazri, Muhamad Azrin
1
Nor Asiah Omar
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Pallister, John
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Business strategy series
2
Asian Academy of Management journal : AAMJ
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
Journal of business economics and management
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Measuring business excellence : the journal of organizational performance management
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OLC EcoSci
ECONIS (ZBW)
37
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1
Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies
Omar, Nor Asiah
;
Musa, Rosidah
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 759-785
Persistent link: https://www.econbiz.de/10009329211
Saved in:
2
Predictors and outcomes of sport event experiential value : insights from formula one petronas Malaysia
Musa, Rosidah
;
Kassim, Rezian-na Muhammad
- In:
International journal of management and marketing …
6
(
2013
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10010147123
Saved in:
3
Examining market accessibility of Malaysia's Harumanis mango in Japan : challenges and potentials
Musa, Rosidah
;
Hassan, Faridah
;
Mohd Yusof, Jamaliah
; …
- In:
Business strategy series
11
(
2010
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10009896427
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4
Application of importance-performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia
Musa, Rosidah
;
Pallister, John
;
Robson, Matthew
;
Daud, …
- In:
Business strategy series
11
(
2010
)
5
,
pp. 277-285
Persistent link: https://www.econbiz.de/10009896457
Saved in:
5
Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia
Omar, Nor Asiah
;
Wel, Che Aniza Che
;
Aziz, Norzalita Abd
; …
- In:
Measuring business excellence : the journal of …
17
(
2013
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10010089411
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6
Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Omar, Nor Asiah
;
Alam, Syed Shah
;
Aziz, Norzalita Abdul
; …
- In:
Journal of business economics and management
12
(
2011
)
2
,
pp. 332-352
Persistent link: https://www.econbiz.de/10010007060
Saved in:
7
Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar
;
Aziz, Norzalita Abd.
;
Muhamad Azrin Nazri
- In:
Asian Academy of Management journal : AAMJ
16
(
2011
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009956542
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