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Situational, consumer, and retailer factors affecting Internet, catalog, and store shopping
Gehrt, Kenneth C.; Yan, Ruoh-Nan - In: International journal of retail & distribution management 32 (2004) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10006431003
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Marketing eco-fashion: The influence of brand name and message explicitness
Yan, Ruoh-Nan; Hyllegard, Karen H.; Blaesi, LaVon F. - In: Journal of marketing communications 18 (2012) 2, pp. 151-169
Persistent link: https://www.econbiz.de/10009842575
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Use of care labels : linking need for cognition with consumer confidence and perceived risk
Yan, Ruoh-nan; Yurchisin, Jennifer; Watchravesringkan, … - In: Journal of fashion marketing and management 12 (2008) 4, pp. 532-544
Persistent link: https://www.econbiz.de/10009868480
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The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen; Ogle, Jennifer; Yan, Ruoh-nan - In: Journal of fashion marketing and management 13 (2009) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10009868488
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Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.; Ogle, Jennifer Paff; Yan, Ruoh-nan; … - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 222-241
Persistent link: https://www.econbiz.de/10010146351
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An exploratory study of the decision processes of fast versus slow fashion consumers
Watson, Maegan Zarley; Yan, Ruoh-nan - In: Journal of fashion marketing and management 17 (2013) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10010159667
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Cross-cultural invariance of consumers' price perception measures: Eastern Asian perspective
Watchravesringkan, Kittichai (Tu); Yan, Ruoh-Nan; … - In: International journal of retail & distribution management 36 (2008) 10, pp. 759-779
Persistent link: https://www.econbiz.de/10008108445
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Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behavior
Chang, Hyo-Jung; Eckman, Molly; Yan, Ruoh-Nan - In: The international review of retail, distribution and … 21 (2011) 3, pp. 233-250
Persistent link: https://www.econbiz.de/10009178542
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Does formality matter?: Effects of employee clothing formality on consumers' service quality expectations and store image perceptions
Yan, Ruoh-Nan; Yurchisin, Jennifer; Watchravesringkan, … - In: International journal of retail & distribution management 39 (2011) 5, pp. 346-363
Persistent link: https://www.econbiz.de/10008995536
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The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-Nan; Ogle, Jennifer Paff; Hyllegard, Karen - In: Journal of marketing communications 16 (2010) 4, pp. 203-225
Persistent link: https://www.econbiz.de/10008442926