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Controlling-Special - Brand Performance Measurement zur wirksamen Markennavigation
Esch, Franz-Rudolf; Geus, Patrick; Langner, Tobias - In: Controlling : Zeitschrift für erfolgsorientierte … 14 (2002) 8-9, pp. 473-482
Persistent link: https://www.econbiz.de/10007108611
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The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
Esch, Franz-Rudolf; Schmitt, Bernd H.; Redler, Joern; … - In: Psychology & marketing 26 (2009) 4, pp. 383
Persistent link: https://www.econbiz.de/10008227507
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Marke und Vertrieb: nur verzahnt effizient
Feldmann, Klaus; Geus, Patrick - In: Bm : Bank und Markt ; Zeitschrift für Retailbanking 37 (2008) 7, pp. 25-28
Persistent link: https://www.econbiz.de/10008076229
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Unternehmenserfolg : Marktorientierung ist die Voraussetzung
Gürntke, Kai; Hüsgen, Matthias; Geus, Patrick - In: Consulting-Kompendium : Jahrbuch ... ; das Jahrbuch … (2008) 2008, pp. 70-73
Persistent link: https://www.econbiz.de/10009924804
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Foreign Branding and Its Effects on Product Perceptions and Attitudes
Leclerc, France; Schmitt, Bernd H.; Dubé, Laurette - In: Journal of marketing research : JMR 31 (1994) 2, pp. 263-270
Persistent link: https://www.econbiz.de/10006687051
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Managing Corporate and Brand Identities in the Asia-Pacific Region
Schmitt, Bernd H.; Pan, Yigang - In: California management review : CMR 36 (1994) 4, pp. 32-48
Persistent link: https://www.econbiz.de/10006637884
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Re-Inquiries - Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments
Zhung, Shi; Schmitt, Bernd H. - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 220-228
Persistent link: https://www.econbiz.de/10006646308
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Creating Local Brands in Multilingual International Markets
Zhang, Shi; Schmitt, Bernd H. - In: Journal of marketing research : JMR 38 (2001) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10006657792
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Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice
Schmitt, Bernd H.; Zhang, Shi - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10006669276
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Extending Brands with New Product Concepts: The Role of Category Attribute Congruity, Brand Affect, and Brand Breadth
Sheinin, Daniel A.; Schmitt, Bernd H. - In: Journal of business research : JBR 31 (1994) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10006744773