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Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk
Delvecchio, Devon; Smith, Daniel C. - In: Journal of the Academy of Marketing Science 33 (2005) 2, pp. 184-196
Persistent link: https://www.econbiz.de/10006150066
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Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
Delvecchio, Devon; Krishnan, H.Shanker; Smith, Daniel C. - In: Journal of marketing 71 (2007) 3, pp. 158-170
Persistent link: https://www.econbiz.de/10007745071
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An experimental test of brand insulation against competitor attacks: Effects of consumer heterogeneity and residual desire
Delvecchio, Devon; Heath, Timothy B. - In: Psychology & marketing 25 (2008) 10, pp. 944-960
Persistent link: https://www.econbiz.de/10008103824
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The effect of sales promotion on post-promotion brand preference: A meta-analysis
Delvecchio, Devon; Henard, David H.; Freling, Traci H. - In: Journal of retailing 82 (2006) 3, pp. 203-214
Persistent link: https://www.econbiz.de/10007279924
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The Asymmetric Effects of Extending Brands to Lower and Higher Quality
Heath, Timothy B; DelVecchio, Devon; McCarthy, Michael S - In: Journal of marketing 75 (2011) 4, pp. 3-21
Persistent link: https://www.econbiz.de/10009175040
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The effects of lower prices on perceptions of brand quality: a choice task perspective
DelVecchio, Devon; Puligadda, Sanjay - In: The journal of product & brand management 21 (2012) 6, pp. 465-475
Persistent link: https://www.econbiz.de/10010018121
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The Effects of Discount Location and Frame on Consumers’ Price Estimates
DelVecchio, Devon; Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-347
Persistent link: https://www.econbiz.de/10008896508
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The Effects of Discount Location and Frame on Consumers’ Price Estimates
Delvecchio, Devon; Lakshmanan, Arun; Krishnan, H.Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10008306736
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Decision-Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information
Jae, Haeran; DelVecchio, Devon - In: Journal of consumer affairs : official publication of … 38 (2004) 2, pp. 342-354
Persistent link: https://www.econbiz.de/10008449967
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Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value
Delvecchio, Devon - In: Psychology & marketing 22 (2005) 5, pp. 373-392
Persistent link: https://www.econbiz.de/10006960277