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Suder, Gabriele
5
Chailan, Claude
4
Atkinson, David
1
Ille, Francis R.
1
Inthavong, Saynakhone
1
Lindeque, Johan
1
McGuire, Steven
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European journal of international management : EJIM
2
EuroMed journal of business
1
International journal of trade and global markets
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Journal of marketing management : MM
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Journal of technology management in China
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Risk analysis : an international journal
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OLC EcoSci
ECONIS (ZBW)
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The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude
- In:
International journal of trade and global markets
6
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10010146637
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2
Brand architecture and brands portfolio : a clarification
Chailan, Claude
- In:
EuroMed journal of business
4
(
2009
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10009890618
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3
Improving global competitiveness with branding strategy: Cases of Chinese and emerging countries' firms
Ille, Francis R.
;
Chailan, Claude
- In:
Journal of technology management in China
6
(
2011
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10008813360
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4
From an aggregate to a brand network: a study of the brand portfolio at L'Oreal
Chailan, Claude
- In:
Journal of marketing management : MM
26
(
2010
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10008416305
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5
New Health Risks and Sociocultural Contexts: Bird Flu Impacts on Consumers and Poultry Businesses in Lao PDR
Suder, Gabriele
;
Inthavong, Saynakhone
- In:
Risk analysis : an international journal
28
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10007915234
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6
Microsoft: A case in cross-company transformation
Suder, Gabriele
;
Payte, J.Michael
- In:
Thunderbird international business review
48
(
2006
)
4
,
pp. 555-596
Persistent link: https://www.econbiz.de/10007272889
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7
The effect of macroeconomic threats on brand value and ranking: Insights from 10 years of fluctuations
Suder, Gabriele
;
Suder, David A C
- In:
The journal of brand management : an international journal
20
(
2013
)
4
,
pp. 309-324
Persistent link: https://www.econbiz.de/10010088327
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8
Learning and lobbying : emerging market firms and corporate political activity in Europe
McGuire, Steven
;
Lindeque, Johan
;
Suder, Gabriele
- In:
European journal of international management : EJIM
6
(
2012
)
3
,
pp. 342-362
Persistent link: https://www.econbiz.de/10010016786
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9
Editorial: Expanding the risk management paradigm : human rights for enhanced corporate social responsibility
Suder, Gabriele
;
Atkinson, David
- In:
European journal of international management : EJIM
4
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10009883118
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