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The moderating effect of brand strength in manufacturer–reseller relationships
Glynn, Mark S. - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1226-1234
Persistent link: https://www.econbiz.de/10009794111
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Sources of brand benefits in manufacturer-reseller B2B relationships
Glynn, Mark S.; Motion, Judy; Brodie, Roderick J. - In: The journal of business & industrial marketing 22 (2007) 6, pp. 400-409
Persistent link: https://www.econbiz.de/10007797748
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The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - In: Marketing theory 6 (2006) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10007599869
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Consumer-factors moderating private label brand success: further empirical results
Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914
Persistent link: https://www.econbiz.de/10008318707
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Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S. - In: Journal of business research : JBR 65 (2012) 5, pp. 666-676
Persistent link: https://www.econbiz.de/10009836200
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The benefits of manufacturer brands to retailers
Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European journal of marketing : EJM 46 (2012) 9, pp. 1127-1150
Persistent link: https://www.econbiz.de/10010021189
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Integrating brand, retailer and end-customer perspectives
Glynn, Mark S. - In: Marketing theory 9 (2009) 1, pp. 137-140
Persistent link: https://www.econbiz.de/10009870698