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SALESFORCE QUALITY: A FRAMEWORK FOR IMPROVEMENT
Ellis, Brien; Raymond, Mary Anne - In: The journal of business & industrial marketing 8 (1993) 3, pp. 17-27
Persistent link: https://www.econbiz.de/10007092476
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Do Perceptions of Hiring Criteria Differ for Sales Managers and Sales Representatives? Implications for Marketing Education
Raymond, Mary Anne; Carlson, Les; Hopkins, Christopher D. - In: Journal of marketing education : JME 28 (2006) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10006228804
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A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis
Bang, Hae-Kyong; Raymond, Mary Anne; Taylor, Charles R.; … - In: International marketing review 22 (2005) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10006236585
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Educating Students to Give Them a Sustainable Competitive Advantage
Hopkins, Christopher D.; Raymond, Mary Anne; Carlson, Les - In: Journal of marketing education : JME 33 (2011) 3, pp. 337-348
Persistent link: https://www.econbiz.de/10009808087
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Designing the e-servicescape : implications for online retailers
Hopkins, Christopher D.; Grove, Stephen J.; Raymond, … - In: Journal of internet commerce 8 (2009) 1/2, pp. 23-43
Persistent link: https://www.econbiz.de/10009853582
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The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10008311951
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Can consumers recognize misleading advertising content in a media rich online environment?
Mitra, Anu; Raymond, Mary Anne; Hopkins, Christopher D. - In: Psychology & marketing 25 (2008) 7, pp. 655-674
Persistent link: https://www.econbiz.de/10008068016
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Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea
Raymond, Mary Anne; Mittelstaedt, John D. - In: Journal of international consumer marketing 14 (2001) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10007111272
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Consumer Perceptions of Health Claims in Advertisements and on Food Labels
Mazis, Michael B.; Raymond, Mary Anne - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10007373699