//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SME brand identity: its compon...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
10
Language
All
Undetermined
9
English
1
Author
All
Laukkanen, Tommi
10
Komppula, Raija
3
Reijonen, Helen
3
Cruz, Pedro
2
Hirvonen, Saku
1
Kivijärvi, Marke
1
Konu, Henna
1
Kuikka, Anna
1
Muñoz-Gallego, Pablo
1
Pesonen, Juho
1
Salo, Jari
1
Tuominen, Sasu
1
more ...
less ...
Published in...
All
International journal of electronic business
1
International journal of electronic finance : IJEF
1
International journal of retail & distribution management
1
Journal of euro-marketing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
35
Other ZBW resources
14
RePEc
3
BASE
2
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The brand orientation-performance relationship: An examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2013
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010175315
Saved in:
2
Benefit segmentation of potential wellbeing tourists
Pesonen, Juho
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 303-315
Persistent link: https://www.econbiz.de/10009340930
Saved in:
3
Heavy users of e-banking and Customer Experience Management : evidences on intrinsic motivation
Cruz, Pedro
;
Salo, Jari
;
Muñoz-Gallego, Pablo
; …
- In:
International journal of electronic business
8
(
2010
)
2
,
pp. 187-209
Persistent link: https://www.econbiz.de/10009851651
Saved in:
4
Consumer Trust in Electronic Service Consumption:
Kivijärvi, Marke
;
Laukkanen, Tommi
;
Cruz, Pedro
- In:
Journal of euro-marketing
16
(
2007
)
3
,
pp. 51-66
Persistent link: https://www.econbiz.de/10007745818
Saved in:
5
Customer-perceived value of e-financial services: a means-end approach
Laukkanen, Tommi
- In:
International journal of electronic finance : IJEF
1
(
2006
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10007260502
Saved in:
6
Customer preferred channel attributes in multi-channel electronic banking
Laukkanen, Tommi
- In:
International journal of retail & distribution management
35
(
2007
)
5
,
pp. 393-413
Persistent link: https://www.econbiz.de/10009965599
Saved in:
7
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-538
Persistent link: https://www.econbiz.de/10010040048
Saved in:
8
Are Growing SMEs More Market‐Oriented and Brand‐Oriented?
Reijonen, Helen
;
Laukkanen, Tommi
;
Komppula, Raija
; …
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10010018337
Saved in:
9
Using ski destination choice criteria to segment Finnish ski resort customers
Konu, Henna
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Tourism management : research, policies, practice
32
(
2011
)
5
,
pp. 1096-1106
Persistent link: https://www.econbiz.de/10008995202
Saved in:
10
Customer relationship oriented marketing practices in SMEs
Reijonen, Helen
;
Laukkanen, Tommi
- In:
Marketing intelligence & planning
28
(
2010
)
2
,
pp. 115-137
Persistent link: https://www.econbiz.de/10008408549
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->