Narrow search
Showing 1 - 10 of 16
Cover Image
Determinants of e-brand attitude: A structural modeling approach
Vernuccio, Maria; Barbarossa, Camilla; Giraldi, Angelo; … - In: The journal of brand management : an international journal 19 (2012) 6, pp. 500-513
Persistent link: https://www.econbiz.de/10009841163
Cover Image
Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system
Pagani, Margherita; Otto, Peter - In: Journal of business research : JBR 66 (2013) 9, pp. 1568-1575
Persistent link: https://www.econbiz.de/10010121596
Cover Image
Digital Business Strategy and Value Creation: Framing the Dynamic Cycle of Control Points
Pagani, Margherita - In: Management information systems : mis quarterly 37 (2013) 2, pp. 617-632
Persistent link: https://www.econbiz.de/10010130490
Cover Image
Social network activity and contributing to an online review site
Goldsmith, Ronald E.; Pagani, Margherita; Lu, Xiaojing - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 100-118
Persistent link: https://www.econbiz.de/10010147116
Cover Image
Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao (Tony); Rohm, Andrew J.; Sultan, Fareena; … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010181301
Cover Image
A Vicarious Innovativeness Scale for 3G Mobile Services: Integrating the Domain Specific Innovativeness Scale with Psychological and Rational Indicators
Pagani, Margherita - In: Technology analysis & strategic management 19 (2007) 6, pp. 709-728
Persistent link: https://www.econbiz.de/10007881098
Cover Image
Roadmapping 3G mobile TV: Strategic thinking and scenario planning through repeated cross-impact handling
Pagani, Margherita - In: Technological forecasting & social change : an … 76 (2009) 3, pp. 382-395
Persistent link: https://www.econbiz.de/10008175383
Cover Image
Determinants of adoption of High Speed Data Services in the business market: Evidence for a combined technology acceptance model with task technology fit model
Pagani, Margherita - In: Information & management : the internat. journal of … 43 (2006) 7, pp. 847-860
Persistent link: https://www.econbiz.de/10008354960
Cover Image
BOOK REVIEWS - Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
Pagani, Margherita; Reis, Samira Dias dos - In: Information resources management journal : IRMJ ; an … 17 (2004) 2, pp. 66
Persistent link: https://www.econbiz.de/10008337008
Cover Image
Études - Nouvelle chaîne de valeur pour le sans-fil de troisième génération : attractivité du marché et changements d'avantages concurrentiels.
Pagani, Margherita - In: Revue française du marketing (2009) 222, pp. 5-20
Persistent link: https://www.econbiz.de/10008272674