Narrow search
Showing 1 - 7 of 7
Cover Image
A broadened conception of internal marketing
Varey, Richard J.; Lewis, Barbara R. - In: European journal of marketing : EJM 33 (1999) 9-10, pp. 926-944
Persistent link: https://www.econbiz.de/10006096528
Cover Image
Editorial
Lewis, Barbara R. - In: Journal of marketing management : MM 11 (1995) 1-3, pp. 1-6
Persistent link: https://www.econbiz.de/10007007751
Cover Image
Service Quality Measurement
Lewis, Barbara R. - In: Marketing intelligence & planning 11 (1993) 4, pp. 4-12
Persistent link: https://www.econbiz.de/10007015442
Cover Image
The political marketing planning process: improving image and message in strategic target areas
Baines, Paul R.; Harris, Phil; Lewis, Barbara R. - In: Marketing intelligence & planning 20 (2002) 1, pp. 6-14
Persistent link: https://www.econbiz.de/10006970672
Cover Image
Editorial: Understanding Customers: Contributions from Theory and Practice
Mitchell, Vincent-Wayne; Hogg, Margaret K.; Lewis, … - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 261-262
Persistent link: https://www.econbiz.de/10006978947
Cover Image
Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Editorial: Understanding Customers: Contributions from Theory and Practice
Mitchell, Vincent-Wayne; Hogg, Margaret K.; Lewis, … - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 261-262
Persistent link: https://www.econbiz.de/10006978975
Cover Image
Service recovery in the airline industry: a cross-cultural comparison of the attitudes and behaviours of British and Italian front-line personnel
Lorenzoni, Natalia; Lewis, Barbara R. - In: Managing service quality : MSQ ; an international journal 14 (2004) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10007155561