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An exploratory investigation of the characteristics of consumer fanaticism
Thorne, Scott
;
Bruner, Gordon C.
- In:
Qualitative market research : an international journal
9
(
2006
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10006011065
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An exploratory investigation of the theorized levels of consumer fanaticism
Thorne, Scott
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 160-173
Persistent link: https://www.econbiz.de/10009853879
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3
Explaining consumer acceptance of handheld Internet devices
Bruner, Gordon C.
;
Kumar, Anand
- In:
Journal of business research : JBR
58
(
2005
)
5
,
pp. 553-558
Persistent link: https://www.econbiz.de/10006713931
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4
Gadget lovers
Bruner, Gordon C.
;
Kumar, Anand
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10007757373
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5
Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821
Persistent link: https://www.econbiz.de/10008079312
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6
The role of social influence on adoption of high tech innovations: The moderating effect of public-private consumption
Kulviwat, Songpol
;
Bruner, Gordon C.
;
Al-Shuridah, Obaid
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 706-712
Persistent link: https://www.econbiz.de/10008248297
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7
Social Desirability Bias: A Neglected Aspect of Validity Testing
King, Maryon F.
;
Bruner, Gordon C.
- In:
Psychology & marketing
17
(
2000
)
2
,
pp. 79-104
Persistent link: https://www.econbiz.de/10006985440
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8
The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption
Kulviwat, Songpol
;
Bruner, Gordon C.
;
Al-Shuridah, Obaid
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 706-713
Persistent link: https://www.econbiz.de/10008898880
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9
Assessing progress in advertising-related scale development & usage
Bruner, Gordon C.
;
King, Maryon F.
- In:
The journal of applied business research
19
(
2003
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10009881273
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