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Editorial
Liu, Matthew Tingchi; Brock, James - In: Journal of international consumer marketing 22 (2010) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10008347674
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What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
Liu, Matthew Tingchi; Brock, James L.; Singh, Ramendra; … - In: The international review of retail, distribution and … 22 (2012) 4, pp. 365-384
Persistent link: https://www.econbiz.de/10009994951
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Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour
Liu, Matthew Tingchi; Brock, James L.; Shi, Gui Cheng; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 225-248
Persistent link: https://www.econbiz.de/10010093180
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Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi; Brock, James L. - In: European journal of marketing : EJM 45 (2011) 7, pp. 1214-1236
Persistent link: https://www.econbiz.de/10009166402
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Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 561-583
Persistent link: https://www.econbiz.de/10010013841
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Antecedents of Redemption of Reward Points: Credit Card Market in China and International Comparison
Liu, Matthew Tingchi; Brock, James L. - In: Journal of international consumer marketing 22 (2009) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10009266468
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How Physical Attractiveness and Endorser-Product Match-up Guide Selection of a Female Athlete Endorser in China
Liu, Matthew Tingchi; Shi, Guicheng; Wong, IpKin Anthony; … - In: Journal of international consumer marketing 22 (2010) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10008394208
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Modeling Dependencies in Brand Choice Outcomes Across Complementary Categories
Ma, Yu; Seetharaman, P.B.; Narasimhan, Chakravarthi - In: Journal of retailing 88 (2012) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10009830511
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An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu; Gauri, Dinesh; Ailawadi, Kusum; Grewal, Dhruv - In: MSI reports : working paper series (2010) 1, pp. 3-59
Persistent link: https://www.econbiz.de/10009893551
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A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
Mehta, Nitin; Ma, Yu - In: Journal of marketing research : JMR 49 (2012) 4, pp. 435-452
Persistent link: https://www.econbiz.de/10009997967