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Understanding brand performance measures: using Dirichlet benchmarks
Ehrenberg, Andrew S. C.; Uncles, Mark D.; Goodhardt, … - In: Journal of Business Research 57 (2004) 12, pp. 1307-1325
Persistent link: https://www.econbiz.de/10005462376
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Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"
Uncles, Mark D.; Ehrenberg, Andrew S. C.; Goodhardt, … - In: Journal of Business Research 57 (2004) 12, pp. 1329-1330
Persistent link: https://www.econbiz.de/10005473912
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Repetitive Advertising and the Consumer
Ehrenberg, Andrew S. C. - In: Journal of Advertising Research 40 (2000) 06, pp. 39-48
Persistent link: https://www.econbiz.de/10005624834