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Cette étude qualitative permet de souligner les spécificités d’une expérience immersive dans le contexte du commerce électronique, comparativement aux expériences d’immersion dans le domaine culturel. La recherche permet d’identifier les composantes expérientielles des sites...
Persistent link: https://www.econbiz.de/10009365586
This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...
Persistent link: https://www.econbiz.de/10010707717
This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify...
Persistent link: https://www.econbiz.de/10010707769
The problematic of access, presentation and overview of products of technical and intellectual nature through Internet …
Persistent link: https://www.econbiz.de/10010612018
This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...
Persistent link: https://www.econbiz.de/10010960587
The Internet has led to a large number of third-party sources that offer high-quality information about firms … Internet technology site, reviews the newest upgrade of the MacOS and writes that the new user interface is even easier to use …
Persistent link: https://www.econbiz.de/10008787638
Online retailing boasts two major advantages: convenience of home shopping and easy access to information. In this paper, I argue that these two features have important implications for retailers' channel and advertising decisions. Two major questions are addressed: When should a conventional...
Persistent link: https://www.econbiz.de/10008788309
Internet use by insurance firms for online sales of their products and services has been the topic of many analyses … questions: * What is the extent of use of the Internet by insurance companies ? * More specifically, where does Internet stand … promotional purposes. Most of the Internet sites studied are attractive, fun to use and present more information than just the …
Persistent link: https://www.econbiz.de/10005100451
' expectations. The use of Internet to directly sell products and services to consumers has become an adopted option for a number of … companies. However, some disadvantages are related to the use of Internet as a distribution channel. Indeed, it can cause loss …, they have to evaluate what makes a product or a service suitable to be sold over the Internet. Some researchers answered …
Persistent link: https://www.econbiz.de/10005100965
Electronic commerce development, especially since the emergence of direct Internet sales to customers, often comes with … electronic commerce bring the expected productivity gains ? Is Internet as channel of distribution really a radical alternative … to the traditional distribution channels ? Do Internet direct sales automatically translate into conflicts of …
Persistent link: https://www.econbiz.de/10005079390