This study examines the within and between sex differences on the relative importances of merchandise quality and interaction quality as drivers of behavioral loyalty (share of wallet). A sample of customers of a national retail chain serves as the study setting. The results indicate that for...

A model depicting the relationships among cooperative strategy, knowledge intensity and export performance is developed and tested using a sample of small and medium sized enterprises (SMEs) from Finland and Norway. The empirical results suggest that knowledge intensity mediates the relationship...

This study examines the role of service worker customer orientation (CO) as a buffer against the detrimental effects of job burnout on job performance and turnover intentions. Data collected from frontline bank employees serve as the study setting. The tenets of the attribution theory are used...

This study introduces the concept of perceived salesperson transparency to the sales literature. It addresses how recent technological developments impact traditional agency theory concerns, while simultaneously creating a conceptual definition of perceived transparency for application on an...

A stream of studies investigates shareholder wealth effects of marketing investments into sport sponsorship properties. While research generally upholds a positive relationship between sponsorship agreements and shareholder wealth, the relationship remains unclear for several sponsorship...

type="main" xml:id="joca12051-abs-0001" This study examines the effect of consumer health-consciousness on attitude toward dietary supplements as well as consumer perceptions of supplement risks and benefits when compared to their prescription drug counterparts. The authors investigate three...

This study utilizes data from 1279 SMEs spanning seven countries to assess the cross-national invariance of the Covin and Slevin entrepreneurial orientation scale. We first examine the psychometric properties of the scale across the full sample and each of the individual countries, identifying...