At the end of the 20th century in the most developed countries economy and society went through profound transformation. The emerging post-industrial society can be characterised by the dominance of service industry, more leisure time of the population, higher disposable income and more...

This working paper explores affective, cognitive, conative and action consequences of customer satisfaction focusing on the dimensionality of responses to satisfaction and their interrelations. For the purpose of the present working paper, affective, cognitive, conative and action consequences...

Rural tourism is an important form of tourism in many countries, including Finland. To understand rural tourists’ behaviour and help tourism companies market their products more efficiently many scholars have segmented rural tourists in several different geographical locations. This study aims...

Starting from the premise that one of the main issues negatively affecting the Romanian balneotherapy tourism development – despite the country having resources of extraordinary variety and quality – concerns the promotion of this type of tourism, an exploratory research was undertaken in...

Bucovina is a cultural landscape in the triangle bordered between the Ukraine, Romania and Moldova. Based on a theoretical planning approach in destination marketing management, Bucovina is to be regarded as a destination situated at the end of the involvement stage of the Tourism Area Life...

The purpose of this study investigating the affecting factors of attracting foreign tourists. This study is an applied research regarding the purpose and is a survey based and descriptive study regarding the method of execution. The sample of this study is foreign tourists that came to city of...

There are many reasons contributing to the achievement of Malaysia for being rank as top 10 most visited destinations in the world for the last four years. Among the factors are structures, resources, strategy, policy and leadership. In order to identify how Malaysia manage to be at this rank, a...

Tourism marketing as a distinct field of marketing services has been and will certainly be a discipline that will be studied in greater depth by experts in this field of great interest. Tourist destinations lead a fierce battle to capture and maintain consumer interest in tourism products and...