We study a market model in which competing firms use costly marketing devices to influence the set of alternatives … a function of the marketing devices employed by the firms. We examine the implications of this behavioral model in the … marketing devices and consumers’ conversion rates. …

We study a market model in which competing firms use costly marketing devices to influence the set of alternatives … a function of the marketing devices employed by the firms. We examine the implications of this behavioral model in the … marketing devices and consumers' conversion rates. …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising … marketing industry of how to benefit from them. …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

it’s not firmly delimited by other notions from the same sphere, like persuasion or propaganda. The aim of the article … of manipulation of public through advertising contracts offered by Roşia Montană Gold Corporation. Finally conclusions …

, advertising uses various means of persuasion and influence, it is often associated or confused with three types of discursive …Advertising is a form of communication that through the mobilizing power of words and images in the human consciousness … practices of public character, making up a terminological triangle extremely complex and controversial: propaganda, persuasion …

Advertising as a tool of communication, but mostly as a marketing tool is subject to many theories and explanatory and …. This process of persuasion is closely linked to the concept of attitude. Most theories of advertising have explored the … connection between persuasion and attitude, identifying possible responses that the receiver can give to advertising information …

affect of skepticism on the processing of advertising and persuasion attempts among adolescents. Given the substantial … advertising and persuasion research context. A brief discussion of literature in the area of adolescents and advertising, and … purchasing power and advertising dollars currently spent on this group, further understanding of this group is imperative. There …

the company shares in a future vision, in an unitary and coherent policy-the marketing policy. …

the time. The presence of the deictic adverbs within the advertising and informative messages, within the publicities on …