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New developments in marketing communications and consumer behavior

Raaij, W. Fred van; Strazzieri, Alain; Woodside, Arch - In: Journal of Business Research 53 (2001) 2, pp. 59-61

Persistent link: https://www.econbiz.de/10005465810

Contributions of Business-to-Business Marketing Journals: Introduction to the special issue

Woodside, Arch G. - In: Journal of Business Research 38 (1997) 3, pp. 177-177

Persistent link: https://www.econbiz.de/10005477382

Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies

WOODSIDE, ARCH G.; DUBELAAR, CHRIS - In: Journal of Advertising Research 43 (2003) 01, pp. 78-85

Persistent link: https://www.econbiz.de/10005425143

Maximarketing : by Stan Rapp and Tom Collins, New York, McGraw-Hill, 1987

Woodside, Arch G. - In: Journal of Business Research 16 (1988) 1, pp. 85-87

Persistent link: https://www.econbiz.de/10005462437

Learning why some customers shop at less convenient stores

Woodside, Arch G.; Trappey, Randolph III - In: Journal of Business Research 54 (2001) 2, pp. 151-159

Persistent link: https://www.econbiz.de/10005465463

Announcing the First JBR Article Award for Exceptional Quality and High Scholarly Impact

Woodside, Arch G. - In: Journal of Business Research 50 (2000) 3, pp. 233-234

Persistent link: https://www.econbiz.de/10005465541

Research on the dynamics of store choice: An introduction to Martti Laaksonen's monograph

Woodside, Arch G. - In: Journal of Business Research 28 (1993) 1-2, pp. 1-2

Persistent link: https://www.econbiz.de/10005465663

Diagnosing customer comparisons of competitors' marketing mix strategies

Woodside, Arch G.; Wilson, Elizabeth J. - In: Journal of Business Research 31 (1994) 2-3, pp. 133-144

Persistent link: https://www.econbiz.de/10005465982

Marketing for health care organizations : Philip Kotler and Roberta N. Clarke, Englewood Cliffs, N.J.: Prentice-Hall, 1987

Woodside, Arch G. - In: Journal of Business Research 16 (1988) 1, pp. 89-90

Persistent link: https://www.econbiz.de/10005466023

Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal-human distinction

Holbrook, Morris B.; Woodside, Arch G. - In: Journal of Business Research 61 (2008) 5, pp. 377-381

This introduction lays the groundwork for a special issue of the Journal of Business Research devoted to "Animal Companions, Consumption Experiences, and the Marketing of Pets." After some preliminary comments on the relevant background, the editors develop a conceptual scheme - based on a...

Persistent link: https://www.econbiz.de/10005466173