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Closing time for a retailer or service provider represents a time when a store is in transition from an open domain to a closed domain. During this time, employees’ tasks change from primarily serving customers to managing their closing time activities while concurrently serving customers. As...
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Loyalty reward programs play an important strategic role attracting and retaining customers. Surprisingly, reward redemptions receive minimal research attention. Despite widespread reward program offerings, evidence suggests customers increasingly abandon them due to controlling (restrictive)...
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Routing problems often utilize experimental networks to represent real world scenarios. However most ignore the inclusion of triangle inequality violations, a phenomenon resulting from delays or rounding errors within a network. This work evaluates the effect of both frequency – the number of...
Persistent link: https://www.econbiz.de/10010871279
This research uses a location analysis approach for selecting aircraft alert sites for the defense of important national areas of interest identified by the US Department of Defense. Solutions are generated in a two step approach where the minimum number of sites is first identified using the...
Persistent link: https://www.econbiz.de/10008869783
This research uses a two-stage maximal covering location problem (MCLP) model to develop Inter continental ballistic missile (ICBM) maintenance schedules for the US Air Force. Solutions are compared to actual missile maintenance activities accomplished at F. E. Warren Air Force Base (AFB),...
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It is clear that customer-to-customer contact through informal social networking and more formal company-sponsored platforms, such as discussion forums, is an increasingly integral element in building brand communities. There are many benefits to this interaction, such as nurturing brand...
Persistent link: https://www.econbiz.de/10011065245
Generation Y (individuals ages 14-31 in 2008) are in the marketplace with the numbers and the purchasing power to have an unprecedented impact on the economy. Despite the potential of this group as a whole, especially the middle-aged members of this generation (ages 18-22) who are in the highly...
Persistent link: https://www.econbiz.de/10004987917