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Understanding customer value
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Marketing decision making : concepts and strategy
Cravens, David W.
;
Hills, Gerald E.
;
Woodruff, Robert B.
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1976
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1. print.
Persistent link: https://www.econbiz.de/10004006468
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Marketing management : perspectives and applications
Woodruff, Robert B.
(
contributor
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1976
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1. print.
Persistent link: https://www.econbiz.de/10004613964
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Know your customer : new approaches to understanding customer value and satisfaction
Woodruff, Robert B.
;
Gardial, Sarah Fisher
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1996
-
Reprint.
Persistent link: https://www.econbiz.de/10004332015
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